Party Management

brand
management

THIS COMPONENT IS NOT YET FULLY SPECIFIED

Component Description:

Brand Management is responsible the end-to-end management of brand perception including: analysis on how a brand is perceived in the market, planning how the brand should be perceived if it is to achieve its objectives, ensuring that the brand is perceived as planned and secures its objectives. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers.

Software providers who support this component: