Party Management

marketing communications and
advertising

THIS COMPONENT IS NOT YET FULLY SPECIFIED

Component Description:

Marketing function supports the creation of the marketing & offer strategy as part of the Lifecycle Management (LM) that includes all the marketing and offer aspects of a Product Offering. Advertising Services are primarily dealing with the enterprise's common advertising needs like Corporate advertising (that is more public relations than sales promotion) and Recruitment advertising.

Software providers who support this component: